Today, the “flash Hunan” is no longer satisfied with the animation. In order to further expand the market, taking into account the production costs are far higher than the animated television payment of fees, “animation Hunan,” started the animated image of the derivative products into the market development. To “Blue Cat”, “Rainbow Cat”, “Lynx” as the representative of Hunan animation has started and magazines, media, communications, children’s education, clothing and other industries marriage, derivatives has been extended to books, audio-visual, mobile phone animation, stationery, children’s shoes, clothing, watches, food, beverages, electronic goods and other industries. This road, so that animation in Hunan Inflatable Moving Cartoons have greater room for development.
published 42 books, 145 volumes, sales of 1.5 million; audio-visual products sold more than 1500 million yuan; the development of nearly 30 brands licensees, licensing revenue 30 million yuan.
Not long ago, “Rainbow Blue cat rabbit” magazine as the first Chinese brand children’s comic journals, Anime Fair at the First Northeast Asia, held a grand ceremony. The magazine is a Rainbow Blue cat rabbit series of animated stars as the lead, re-engineering, creative, developing new original hand-painted multi-frame comic strip serial story, supplemented by the game puzzle, a four-frame humor, the reader interaction column content animation publications. At the same time, Hunan Province and the Hong Kong toy makers to reach an agreement will be adopted and the Hong Kong toy manufacturers cooperation and promote the development of Hunan animation-related toys. More than 200 million yuan of Inflatable Moving Cartoons investment of national animation industry base - Wang Meng Cartoon City has officially laid the foundation stone.
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