Running the streets and alleys. Those who know her say that she started a "too hard, too tired", but later, around those who voted gradually to admire the view, "she is a strong woman."
Nielian quite like this call. wholesale and retail was done in the early 1990s, was Nielian has become the envy of million households. In fact, Nielian have invested millions of strength.
2000, the Nielian savings will be carried out to the investment, has invested two hotels and a Song of the city. "Every year, hundreds of thousands of profits." Song of the hotel and the city also let her see another opportunity, "wholesale more than 200 yuan of wine, can sell a bottle of Wu Liubai yuan and profits too!"
It is precisely this conclusion so that Nielian would like to enter the liquor industry.
Follow-up in the beginning of the crisis highlights
2005 winter, Mao Jian five liquor established, Nielian by Mao Jian liquor another five investors at the invitation of her 36-year-old is pleased to come to Florida from his hometown of Chengdu, stepped into the liquor.
Production base is located in Mianzhu of Sichuan five Mao Jian liquor to the Nielian a good impression, reportedly in production, sales, service integration, more than 300 employees, with an annual output of 10,000 tons on liquor. Creative packaging plant and wine production plant, the pure sorghum liquor brewed for nearly 100 years of history.
Early last year, Nielian down the hotel business and Song City, five in Mao Jian liquor is king. However, Nielian took over at the beginning of the five Mao Jian liquor operation is not "ideal", "brewery is the first production, and sales, according to the needs of the market rather than production." Nielian years of service to do that, what the market needs What the production, from the first customer negotiations, for packaging and other specifications.
Sichuan liquor wines gathered, the small companies hard to get space, Nielian decided to centre on Foreign markets, pricing reference is a Inflatable balloons well-known liquor level of standards: five Mao Jian liquor wholesale price of wine from more than 10 yuan to over 200 yuan Range.
Mao Jian liquor 5 10 cities in the country set up a marketing network, which is five Mao Jian liquor is now the largest wealth, the marketing
Inflatable balloons network is very valuable. Nielian agree with the view, "Golden Flower source" wine quality is not poor, the need to improve brand influence. In sales growth, increasing marketing costs. 1000000, 10000000, drop in the bucket, Mao Jian spirits of the five known Nielian not keep up with the psychological expectations.
First half of this year, the follow-up in the beginning of the crisis highlights, show agents 1 million yuan of products, generally recovered 700,000 Inflatable balloons yuan; invested 1 million yuan in advertising, can recover the 700,000, only God knows! "Must continue to invest" money can come from » Another business partner of mineral busy, Nielian thought of the company changed hands.