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Inflatable
Where domestic animation writer
"Hoist her, her gourd, a seven hyacinth flowers……" from 22 years ago, the 13-paper-cut animation "hyacinth brothers" Inflatable cartoons evolved from the animated film, seized the this year's "June 1" Children's Day the big screen. Followed by Shanghai media group took five years creating the animated film "situation must" will also walked into the audience perspective.
This summer, "one old one new" two China-made animated films released, is still in the production of low, the lack of new bright spot, and so embarrassing pattern of Chinese-made animated film market is a good news. However, Inflatable cartoons many experts pointed out that the lack of good scripts, creative novelty, the weak link in marketing, continues to be China-made animated films need to face the problem.
"The lack of domestic animation writer!" Including the delivery of money, to Ling, Zhong Yao Li, Shanghai, and other senior animation director, scriptwriter, more than once expressed the view. Shanghai-hyun, editor-in-chief Wang Lei moving in the cartoon TV animation film script to solve the problem, said: "Children's Literature is a huge Inflatable cartoons treasure trove." He said, when it comes to animation, generally are thought of the production side of its level of stunts, However, a number of research shows that the story of the animation, is the most important. Children's literature rich imagination and entertaining skills, to solve the problem of the cartoons. In fact, since the successful adaptation of literature, comic works of the film, after the market test is generally recognized. "Last year, produced, adapted from the novel of the same name Zhang Tianyi domestic animation" gourd-secret, "the good reputation of the box office and is a good example."
"China does not lack animation talent, but lack of creative talent." Taiwan's animation director Shen Peng said, "Renyuantaishan" and many other Hollywood animation large part of the production process is completed in China, but the animation is only on completion of the technology, A cartoon is the most important or the creativity of the national characteristics and circumstances of the story. For example, in 2006 the China-made large magical action, "the devil Biscay Central", 1.3 billion investment in the Inflatable cartoons occupied depending on the efficiency advantages, but the film is quite gloomy at the box office to the hasty end. The reason is one of the films produced in China as they apply Westernization of the circumstances and figures, and even the use of English dubbing, the lack of a foundation element of our national culture "castle in the air."
Beijing Branch of China Animation Society of Mid-Autumn Lee, president of the view that China-made animated films lack of mobilization of resources to do the marketing sense. "Marketing first, the market investigation, to know that we need in the end the audience what kind of film. The success of the Japanese animated films such as" duo Dream ", and accurate grasp of the market to do with, they provide the market Need product. "
In addition to the pre-market research, marketing should also be run through creation, the latter part of the whole process of propaganda, which is being more and more attention. Such as the "situation must" create a five-year, during this period, television, movies, outdoor advertising have not been broken, but also invited Ren Xianqi, Nicholas Tse as "Niefeng" and "Bu Jingyun" dubbing, Xue Han Have been invited to film actress, "the second dream." Audible "hyacinth brothers" through the children's program host for dubbing, to narrow the gap with the children.
Beijing Film Academy president Chen Inflatable cartoons Liao Yu said: "We are starting from scratch each animation, and Disney animation screen several decades has not changed much, only on the basis of a continuous improvement" he said. " Nazha, "" Sergeant black cat ", these young people have even several generations of the Chinese people left a difficult indelible memory of the animated characters, they are now the economic value is yet to be developed
china inflatableThis summer, "one old one new" two China-made animated films released, is still in the production of low, the lack of new bright spot, and so embarrassing pattern of Chinese-made animated film market is a good news. However, Inflatable cartoons many experts pointed out that the lack of good scripts, creative novelty, the weak link in marketing, continues to be China-made animated films need to face the problem.
"The lack of domestic animation writer!" Including the delivery of money, to Ling, Zhong Yao Li, Shanghai, and other senior animation director, scriptwriter, more than once expressed the view. Shanghai-hyun, editor-in-chief Wang Lei moving in the cartoon TV animation film script to solve the problem, said: "Children's Literature is a huge Inflatable cartoons treasure trove." He said, when it comes to animation, generally are thought of the production side of its level of stunts, However, a number of research shows that the story of the animation, is the most important. Children's literature rich imagination and entertaining skills, to solve the problem of the cartoons. In fact, since the successful adaptation of literature, comic works of the film, after the market test is generally recognized. "Last year, produced, adapted from the novel of the same name Zhang Tianyi domestic animation" gourd-secret, "the good reputation of the box office and is a good example."
"China does not lack animation talent, but lack of creative talent." Taiwan's animation director Shen Peng said, "Renyuantaishan" and many other Hollywood animation large part of the production process is completed in China, but the animation is only on completion of the technology, A cartoon is the most important or the creativity of the national characteristics and circumstances of the story. For example, in 2006 the China-made large magical action, "the devil Biscay Central", 1.3 billion investment in the Inflatable cartoons occupied depending on the efficiency advantages, but the film is quite gloomy at the box office to the hasty end. The reason is one of the films produced in China as they apply Westernization of the circumstances and figures, and even the use of English dubbing, the lack of a foundation element of our national culture "castle in the air."
Beijing Branch of China Animation Society of Mid-Autumn Lee, president of the view that China-made animated films lack of mobilization of resources to do the marketing sense. "Marketing first, the market investigation, to know that we need in the end the audience what kind of film. The success of the Japanese animated films such as" duo Dream ", and accurate grasp of the market to do with, they provide the market Need product. "
In addition to the pre-market research, marketing should also be run through creation, the latter part of the whole process of propaganda, which is being more and more attention. Such as the "situation must" create a five-year, during this period, television, movies, outdoor advertising have not been broken, but also invited Ren Xianqi, Nicholas Tse as "Niefeng" and "Bu Jingyun" dubbing, Xue Han Have been invited to film actress, "the second dream." Audible "hyacinth brothers" through the children's program host for dubbing, to narrow the gap with the children.
Beijing Film Academy president Chen Inflatable cartoons Liao Yu said: "We are starting from scratch each animation, and Disney animation screen several decades has not changed much, only on the basis of a continuous improvement" he said. " Nazha, "" Sergeant black cat ", these young people have even several generations of the Chinese people left a difficult indelible memory of the animated characters, they are now the economic value is yet to be developed
