Inflatable

TAT will speak to wear the pants

If ZARA is a world-class representatives of the rapid fashion, then, ITAT China's fast-class representative of the terminal, now, ZARA shop in the country but also one of the limited number only, and the so-called Chinese version of ZARA ITAT sell the speed and volume is frightening, in this writer to sink a lot of the time Ersan Xian market research, often quick to see the clothes off, although I have been to explain and publicize the brand Inflatable Water Game equity based on the model, This capital to promote the brand through the wizard, I still have to Guamuxiangkan.

Ersan Xian to see many times in the boutique market and to the disappointment of the time, I take great vision into the heart of the IATA in Shanghai, Tibet, South and Huaihai Road intersection near the flagship store, looking forward to get back Zhenjing, to be a It was not the right time, originally thought it was as if the crowd surging ZARA, it is almost a special visit, I will.

ITAT flagship store site why »

ITAT from the store site, Yin Yin can feel the expansion Inflatable Water Game of its kind Jibuzesi impulse, in many Ersan Xian on the market temporarily not to say, the Shanghai flagship store on the site, let me feel very confused, Is the money really is not the capitalists themselves, do not burn up heartache ah. The flagship store's location, if that, from the Trade Circle, is the largest passenger flow in Shanghai Trade Circle, a premium will not be cheap; But that place is in the fringe, a group of people let go at the Nanjing Road, another Huaihai Road to a group of sub-gone, here to dry in there.

According to my analysis, ITAT in this flagship store opened the aim should be a few, is the establishment of a mainstream Trade Circle in Shanghai, the largest rental stores (at least four floors) can do their own potential by, for the country's investment Zuo Pudian The second is to take advantage of the flow of people here to raise awareness of 3 may be a selling point or to the goods. In this model, is the big conventional mode of operation, the Youngor in Nanjing on the Yingcheng This is the two big stores; ZARA, H & M is Inflatable Water Game also almost the same in the mainstream Trade Circle opened the shop.

If the size and scale from the store, said, I dare say in the Nanjing Road and Huaihai Road Trade Circle, ITAT flagship store and ZARA, Youngor geometric, it is the largest, has more spectacular, the question is, then the remote Place, few people see, then, raise brand awareness of the value has almost zero, no flow of people and sell the Inflatable Water Game goods that were not enough, the Cypriot Yafeng, the only remaining value is set up to the dealer A special visit.
This article published in the Bo-Rui | boraid |
ITAT brand planning Why »

I have repeatedly mentioned brand cluster model, the core of which is not fertilizer-flow outsiders, Think about it, if you enter the apparel area, whether you enter the  B, or C brands, a different brand Style, a different product mix, I Jiubu Xin not a right for you, but if you buy, no matter where you buy a brand, the money into my pockets, because all these are my brand.

The ITAT is similar to the US-brand collection mode, in addition to door, people know that there is a brand of the United States, entered the shop, people are not actually choose the licensing of the United States, but Haier licensing, licensing and other Lenovo brand the same , Entered the ITAT, in addition to the entrance of the symbols that identify, entered the shop, you almost can not find the shadow of the ITAT, that the variety is no known Zapai Army; Not to say styles, fabrics and other details, From a single brand perspective, I see do not know the. If the ITAT in pirated ZARA, a brand from the point of view, I strongly disagree with, because in addition to several deputy brand ZARA, the main push is ZARA clothing brand licensing, and no other Zapai the same pattern similar to the H & M is also Featured H & M card, did not seem to see what Zapai come.

I do not know ITAT brands such planning What is the purpose of « If the United States in accordance with the model, unlike that of the United States rely on the well-known is that several big-name to make money; ITAT What do » But I Inflatable Water Game feel more like ITAT upgrading apparel wholesale market, is ITAT Zapai Army is to become a collection for youchina inflatable