Inflatable

Context of the public PPG Miju

The staff of only 40, less than three years to set up the company with annual sales of close to 10 billion, what is its brilliant achievements »

Several small commercial litigation, and a normal discount promotions, why can evolve into a similar opinion Fanjiangdaohai attack »

In Taiwan, this is almost a life-threatening to the corporate media campaign. The most intense time, CEO Li Liang comrades even in the United States Inflatable Christmas enjoying a delicious Christmas feast of beautiful beaches and sunshine. PPG Why so mad »

For a leader determined to be the international distributor of consumer goods businesses, PPG is to face a new business model, not even expect to feeling our way across the river. However, Fortunately, Li Liang and his team know where the river the other side.

One-sided face of the public context, Li Liang and his PPG has maintained a normal person can not understand the silence. Even in the most Inflatable Christmas sinister of the public context, Li Liang have not returned to the United States to change their vacation plans.

PPG as the soul of people, Li Liang of the crisis is the attitude of no-strokes are strokes: PPG does not do the conventional public relations crisis action, but can also unharmed.

Li Liang, founder and CEO of the largest in the U.S. apparel retail business, successively served as chief procurement representatives and the Asia-Pacific region vice president of procurement. 2004 return to China, for investigation of retail network, in 2005 in Shanghai, the formal establishment of PPG.

LI Yong Jin chief operating officer before joining PPG in the Asia-rich representation, the investment CanadianSolar, A8, Madhouse, potatoes Network, PPG, and so on.

Wang Yanfeng, chief financial officer before joining PPG in the Asia-rich representation, the investment CanadianSolar, A8, Madhouse, Inflatable Christmas potatoes Network, PPG, and so on.

Zhao Yi Song, chief marketing officer has served in Dell (China) Co., Ltd., in charge of mainland China and Hong Kong markets. Prior to Lucent Technologies in the United States, Bertelsmann (China), and other multinational companies as market leaders.

March 6, 2008 at the Shanghai Hongqiao Road, a small hotel, and Gaiwan Cha Ba Xianzhuo.

Since this round of public opinion since the crisis, PPG with the first official response to the nature of the news conference, in such ingenuity on the environment held. I am afraid this is also China's enterprises in distress unique.

PPG CEO of Li Liang, COO LI Yong Jin, CFO Wang Yanfeng, CMO Zhao Yi Song, all-the returnees, all-the PPG leisure Transformation, their faces covered with self-confidence remains near a provocative smile. The last four five months, PPG had suffered from a Baofengzhouyu like baptism, almost the entire one-sided in the Context of the public questioned the light of this young company. Zhongkoushuojin his debut at the beginning of the current plot and bone damage sales, it seems not to give them what stimulated.

When we tried to trace PPG facing a crisis when the first Yilv panic, Li Liang gave the answer to our surprise: "I do not think that PPG has been facing a crisis. I just feel that some time ago there have been some not very pleasant thing."

PPG linked to the beginning of the crisis erupted, an exclusive interview with Sinorama connection PPG hope, get the answer: "executives are in California for Christmas, please be not less an impatient!" We can even confirm that the Inflatable Christmas company, or there is sufficient The sustaining power to support their strong heart, or close to death close.

PPG's "mad" since in the end when » Let us first take a look at this Shaoniandezhi business skill.

Founded only two years and more of the PPG, by virtue of their "clothing Dell," a unique model in 2007 has reached a daily average of 10,000 sales of the shirt size, and set up 15 years of industry boss Youngor (16.44, 0.15,0.92% point), 2007, and only sell 13,000 shirts achievements. Less than 40 people to the team, a two logistics warehouses and office buildings in the fixed assets, PPG performance Zhibi Youngor industry boss, to let people concerned about this young Jiaoju are.

The most dazzling is also more than that. The creation of two years, PPG has undergone three rounds of venture capital to 40% of the shares respectively from the TDF, Asian-rich, KPCB and international exchange for a three-over 80 million U.S. dollars investment. Wind for the continued good will PPG placed the focus of public attention.

2007, PPG rely on its own unique pattern of light company, was , Beijing University and the vertical and horizontal Our selection of the annual joint business model best third place. The award was established PPG industries model Dian Fuzhe status. PPG is also doomed to become a people with a magnifying glass to examine the object.

November 2007, PPG omnipresent advertising as if overnight disappeared without a trace of. Just pour in all kinds of speculation when, PPG also on the defendant when one after another, coupled with the numerous network "PPG consumers," issued by the accused, in the past have added to the PPG context of the public defection immediately opposite. From being deified to be demonized, PPG's brand image like get on the roller coaster.

However, in continuing the Pufengzhouyu four in five months, PPG Quesi Storm eyes as quiet. In addition to a piece of paper Butongbuyang PR-on, PPG did not issue more voices to defend themselves.

During the news conference, Li Liang said frankly: "In the past five months of the four, let us begin to learn how to be a public company. I originally thought that only listed companies have obligations to the public disclosure of corporate information. Before the fierce competition Time, PPG is not so much negative news. Now the fierce competition, PPG and more negative news has also, but in the listing, we can do a public preview of thechina inflatable