Inflatable

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Inflatable

In the early 21st century, a Chinese mobile Inflatable castle phone industry has jumped the red, but having 10, the short-lived. We remember, Bird Xu Lihua was once shouted "in the phone fighters" to the Huaquanxiutui Shajin advertising market. We also look forward to, TCL mobile high-profile "product innovation", but is inlaid on the cheap "gem", with its once-a Fazi the Shaoshuai Wan Mingjian coach Li Dongsheng was dismantling the post, 000 Kennedy hide out by the Jukui TCL mobile phones will be dragged into the abyss. We also sad to see, Konka has the Shaoshuai Chen Weirong Kugan do when no color TV technology, would like to do when the phone from the middle of the key technical involvement, Inflatable castle but did not Chushi Czech people went. Only five years, from the rise to decline, the cell phone industry Shaoshuai are the same as entertainment star Hongyan Baoming, not only have dropped, but also waste once the pride of the aspiration

     March 2008, according to media reports, China Mobile has recently completed the first round of TD terminals tender, the tender for the TD terminal total 60,000. Tender results as expected, ZTE and other six TD was the first batch of domestic mobile phone network license to carve up the handset makers of the 60,000 largest single procurement, Chinese mobile phone seized the 85 percent share.

     The news was seen as Chinese mobile phone return to the beginning of the mainstream. All along, through the national support of the 3 G standards to seize the era of mobile Internet terminal positions, as support for many Chinese mobile phone makers to join the cell phone industry fought the "road twists and turns bright." However, there is no real competition in the market, divorced from the mainstream international standards or doing its own thing, which in the end is the rejuvenation of the Chinese mobile phone road, or another bubble »

     Government deliberately

     Today, once the "mobile madman," Wan Mingjian for Changhong TV direct to mobile phones and busy hands busy feet, he will think of the new millennium after a section of the domestic mobile phone belonging to the good time, Inflatable castle temporary and crazy.

     From the 1987 opening of China's mobile communication business has been to 1998, from the brick-like "Big Brother" has to GSM mobile phones, Motorola, Nokia and other foreign brands in its technology and manufacturing advantage of the natural monopoly of the Chinese handset market. But from 1991 onwards, the State Development Planning Commission, the Ministry of Posts and Telecommunications Ministry and electronic financial and technical support, the industrialization of China's mobile phone has been ready.

     1997, Eastern Communications Company established China's first production line of mobile phones, marked the start of domestic mobile phones. October 1998, China's first homemade mobile phone Kejian KGH-2000-listed Chinese mobile phone formal entry into the market, but very low market share in the pathetic, in 1999 the market share can be neglected only of 2%.

     Thus, the Chinese government started to support funding and policy support on the protection of domestic mobile phone industry. 1998's "five document" provides the implementation of China's mobile phone production licence system, and from 1999 began to stop approving foreign joint ventures, wholly-owned mobile phone manufacturers. 1999, the relevant departments decided to allocate a mobile phone network for 1.4 billion yuan to support the development of China-made mobile phone industry, the state has set up four research and development centers, each of the telephone initial installation fee of 5 per cent to R & D center. Prior to this, also from out 400 million yuan in treasury bonds to support mobile production enterprises.

     At this time, the international GSM mobile phone industry has been basically mature technology, industry chain has been forming, technology updates to a relatively flat stage, intercept phone has no technical obstacles. Therefore, in support of national efforts, many enterprises in hand from the three giants of foreign mobile phone makers, joined the Chinese mobile phone camp, in addition to the original brand for processing foreign manufacturers, many home appliances, communications industry Enterprises in this industry suffered a price war while hope that the diversification of a breakthrough Inflatable castle on the phone.

     1999, when the La Po Wan Mingjian with a 10 million U.S. dollars has just formed a TCL Mobile, and Italy Alinco phone production companies. CCTV later scored 2003 Panda mobile phone standard Wang Ma Zhiping, general manager of the establishment of a Tianchuang Communication Industrial Co., Ltd., started with the cooperation of Haojian Kejian. Bird shares are also driven by Xu Lihua, president started from pagers to cell phones in transition.

     2000, the Chinese mobile telecommunications market into a period of unprecedented prosperity, a matter of course the rise of the Chinese mobile phone machine.

     Beauty and precious stones

     Zhou Qi of the Chinese mobile phone detonated by TCL. In 1999 a loss of 20 million yuan, Wan Mingjian determination from the start with high-end phones, to design the starting point. September 2000, Wan Mingjian from the Swiss watch inlaid diamonds, diamonds launched its first mobile phone TCL999D, started the "diamond plan." The phone then was named "the most high-end domestic cell phone."

     2001, Wan Mingjian to 10 million yuan signed the first South Korean beauty Kim Hee-sun, TCL launched a large Regal 8988, Gypsophila paniculata 6,898 pairs of screen gems such as 8, mobile phones, launched a "gem Raiders." These "precious stones phone," there is no core technology, is embedded in the phone flip on a few yuan worth of jade in Southeast Asia, presents the Chinese consumer "diamonds" the false impression that the real jade stones sold the price.

     Although experts were called "Xiang Zhang wife's cell phone" and "reputation" and does not prevent TCL Mobile to become the dark horse in 2001, sold 1.3 million and 2.2 billion in revenue for the Group contributed 320 million yuan of profits, the rescue Li Dongsheng from home appliances into information industry strategy of defeat. 2002, TCL Mobile's profits reached 1.2 billion yuan, accounting for 80 percent of group profits, this proportion has remained until 2003.

     "Gem mobile phone" battle for TCL Mobile phone market in China become the top three, Wan Mingjian also become a "China-made mobile phones madman." He believe "foreign brand mobile phones of another major weakness in marketing." Therefore, he in a short span of three years on the establishment of more than 20 marketing branches, own a 1,300 person sales force, plus more than 1,500 households dealers. Wan Mingjian proudly call it "even if a horizontal, in-depth distribution."

     Wan Mingjian Marketing Innovation (star speak and playing with the concept of products) and channel construction, inspired many Chinese mobile phone manufacturers line of thought. So far, we found that many big manufacturers to do the same marketing: Fu Mingxia speak Capitel, Gigi Leung speak Kejian, Zheng Xiuwen speak Dbtel, Limin speak Bird, Amoi speak Zhao Wei, Zhang Ziyi speak South Transtech Services, Zhou Xun easy to speak the United States, ZTE Jet Li to advertise. Which is excellent Bird and Konka, Bird in 2001 by Li Min speak, launched a "mobile phone in the fighter," ads, creating the "first Chinese mobile phone sales network." Konka phone chip technology in the early breakthrough after the failure, catching up to become one of the top three domestic mobile phone.